Case Studies
CASE STUDY 01
BeatBox x Cinnabon
What started as an April Fools’ joke took off online, and BeatBox tasked Blitz Licensing with turning it into a reality. Blitz brought the BeatBox x Cinnabon collaboration to life, launching in October 2026.
CASE STUDY 02
Shaquille O’Neal x Beatbox Beverages
BeatBox is a leading ready-to-drink party punch brand known for its bold, nostalgic flavors and signature resealable cartons. Now part of the Anheuser-Busch portfolio and available nationwide, it has become one of the fastest-growing RTD brands in the U.S.
Blitz Licensing brokered the partnership between Shaquille O’Neal and BeatBox Beverages, through which Shaq became a partner in the brand. During the engagement, Blitz also secured placement at AMC Theatres McGuffin’s Bars.
CASE STUDY 03
Cotton On × Monchhichi
Cotton On is the Australian-born fashion brand behind Cotton On, Cotton On Kids and Typo, known for turning pop culture into everyday fashion for adults and kids.
Blitz brought Monchhichi to Cotton On and guided the partnership with Sekiguchi from first pitch to launch. The collection launched online worldwide in March 2026 and rolled out across Cotton On stores to packed launch crowds. A Cotton On Kids collection followed in US stores in September, and the partnership led to a follow-on license with Typo.
CASE STUDY 04
Samii Ryan
Samii Ryan is a fashion and lifestyle brand known for limited-edition apparel and accessory collaborations with major entertainment properties. The brand has built a strong following through exclusive drops and retail partnerships.
For the past several years, Blitz Licensing has served as Samii Ryan's exclusive licensing agent, acquiring brands and supporting retail distribution, collaborations with other brands, social media marketing, and acting as a trusted partner. Collaborations include My Little Pony, Pokémon, Powerpuff Girls, Looney Tunes, Rainbow Brite, Bratz, Minions, Wicked, Sarah J. Maas' A Court of Thorns and Roses (ACOTAR), Doraemon, Sweethearts, Monchhichi, PepsiCo, AMC Theatres, Smurfs, Clueless, and more.
CASE STUDY 05
AMC Theatres
AMC Theatres is the largest theatre chain in the United States and the world.
AMC Theatres tapped Blitz Licensing to make AMC cool again, transforming former box office spaces into curated retail moments and "exit through the gift shop" experiences. Within a year, Blitz built a full collaboration portfolio, including The Hundreds x AMC "My Life Is a Movie" capsule, Samii Ryan x AMC apparel and Speaqua x AMC speakers, alongside collaborations with Lazy Oaf, Tipsy Elves, Odd Sox, Pipsticks, Johnny Cupcakes, Candier and UR SPECIAL by Coolman Coffeedan. The program also launched the first-ever non-theatrical popcorn bucket. As AMC built out its concession business, Blitz also placed BeatBox on the MacGuffin's Canned & Crafted menu.
CASE STUDY 06
Be Happy Snacks
Be Happy Snacks is a better-for-you, ready-to-eat popcorn brand founded by the D’Amelio family.
Blitz Licensing secured outbound licensing for the D’Amelio family’s Be Happy Snacks brand and, within weeks, delivered best-in-class partner SNAX-Sational Brands. Through the partnership, the D’Amelio family focused on marketing while SNAX-Sational handled manufacturing and retail execution.
